Content & Compliance
12 terms- Hashtag (#)
- A keyword or phrase prefixed with # used to categorise content and increase discoverability across social platforms.
- Call to Action (CTA)
- A directive within content that prompts the audience to take a specific action such as visiting a link, making a purchase, or subscribing.
- Disclosure / Ad Transparency
- The mandatory labelling of paid or gifted content to comply with regulatory requirements and platform policies.
- FTC Guidelines
- Regulations issued by the U.S. Federal Trade Commission requiring clear and conspicuous disclosure of material connections between creators and brands.
- Media Kit
- A professional document prepared by a creator showcasing audience demographics, engagement statistics, past collaborations, and rates.
- Authenticity
- The perceived genuineness of a creator and their content, widely regarded as the primary driver of audience trust and campaign effectiveness.
- Campaign Brief
- A document provided by the brand outlining campaign objectives, messaging guidelines, deliverables, timelines, and compliance requirements.
- Content Calendar
- A scheduling tool that maps planned content across dates, platforms, and campaigns to ensure consistent posting cadence and strategic alignment.
- Usage Rights
- Contractual terms defining how, where, and for how long a brand may repurpose creator content beyond its original posting.
- Content Repurposing
- Adapting a single piece of creator content into multiple formats or for use across different platforms and marketing channels.
- Dark Post
- A paid advertisement using creator content that does not appear on the creator's public profile or feed, visible only to the targeted audience.
- Link in Bio / Swipe-Up
- Traffic-driving mechanisms on social platforms that direct audiences to external destinations such as product pages, sign-up forms, or landing pages.